We include products we think are useful for our readers. If you buy through links on this page, we may earn a small commission. Here’s our process.
Healthline only shows you brands and products that we stand behind.
Our team thoroughly researches and evaluates the recommendations we make on our site. To establish that the product manufacturers addressed safety and efficacy standards, we:- Evaluate ingredients and composition: Do they have the potential to cause harm?
- Fact-check all health claims: Do they align with the current body of scientific evidence?
- Assess the brand: Does it operate with integrity and adhere to industry best practices?
We tested more than 40 vitamin brands to pick our top choices. While Thorne won our vote for best vitamin brand overall, we also picked 10 other companies providing high quality nutrient support for a wide range of populations and needs.
Healthline’s writers, editors, dietitians, and medical team spend a lot of time evaluating nutritional supplements. In fact, we’ve reviewed and vetted more than 450 supplement brands.
Here are the vitamin brands and products we recommend most.
Disclaimer: Some of the brands below sent free supplements to Healthline writers or editors to test. However, our opinions are our own and have not been reviewed, approved, or otherwise endorsed by the supplement companies.
A note on price: Price ranges below only apply to single supplement bottles and don’t reflect bundles or other discounts that may be available. Additionally, prices are sourced from each brand’s website and may vary by store.
In addition to the brands listed above, there are several other companies to keep on your radar, especially if you have specific product or dietary needs. Here are several that just narrowly missed our list:
- Pure Encapsulations: Compared with other brands, Pure Encapsulations offers a wider selection of supplements that are certified gluten-free and free of many common allergens. The company also adheres to strict safety procedures to prevent cross-contamination for any allergens, and each supplement undergoes rigorous third-party testing for contaminants and harmful compounds.
- Culturelle: A good option if you’re looking for a probiotic supplement, Culturelle offers a wide variety of products. All of them feature research-backed probiotic strains and are relatively affordable and easy to find.
- NOW Foods: Similar to Nature Made, NOW Foods supplements are generally affordable and widely available. They’re also extensively tested in third-party certified manufacturing facilities.
- Mindbodygreen: A relative newcomer to the supplement market, mindbodygreen supplements stand out for their ingredient quality, thoughtful formulations, and third-party testing. The biggest drawbacks are the price and availability, as products are only available through mindbodygreen’s website.
- Vital Proteins: This well-known collagen supplement brand is widely available in stores and online. We like that Vital Proteins offers collagen supplements in multiple forms, including capsules, powders, and gummies. While its supplements are third-party tested for purity, Vital protein products are not independently tested to confirm potency.
| Brand | Good for | Certifications* |
|---|---|---|
| Thorne | comprehensive supplements formulated for optimal absorption | • NSF and TGA certified facilities • NSF Certified for Sport |
| Ritual | multivitamins and protein powders formulated based on age and gender | • USP verified • Informed Sport Certified |
| HUM Nutrition | third-party tested supplements with access to a nutrition professional | Clean Label Project |
| FullWell | fertility-related supplements for women and men | — |
| Nature Made | affordable, third-party certified supplements | USP verified |
| Nordic Naturals | omega-3 supplements, including fish oils and vegan options | • NSF Certified for Sport • Friend of the Sea |
| Garden of Life | organic, whole foods-based supplements | • Informed Choice • NSF Certified for Sport • Friend of the Sea • Marine Stewardship Council • USDA organic • certified vegan • certified gluten-free |
| Klean Athlete | certified safe for sport supplements | NSF Certified for Sport |
| SmartyPants | gummy vitamins for kids and adults | • NSF certified • Clean Label Project • USDA organic |
| Future Kind | vegan and cruelty-free supplements | — |
| Ora Organic | organic, plant-based supplements | • USDA organic • certified vegan |
The vitamin brands on our list have been vetted to ensure they align with Healthline’s brand integrity standards and approach to well-being.
Products that passed our vetting process were then reviewed by editors and registered dietitians. To determine the best vitamin brands, we considered the following factors:
- Quality testing: We prioritized brands with products that have undergone testing to ensure purity and potency, ideally by an independent lab.
- Certifications: We looked for brands that offer products with additional certifications from third-party organizations.
- Ingredients: We chose brands that prioritize the use of high quality ingredients and easily absorbed forms of vitamins and minerals. Most also avoid or limit the use of artificial flavors, fillers, and preservatives.
- Brand reputation: We selected brands with mostly positive reputations and that are well regarded by our nutrition experts.
- Hands-on testing: Most of the brands on our list are ones that Healthline editors and writers have tried and recommend.
- Price: While the products may vary in price, each brand offers supplements that provide a good value.
Our Medical Standards and Insights team has carefully researched and vetted over 11,000 products and services. We fact-check health claims, evaluate ingredients, and look into each brand’s reputation before sharing products and services on Healthline.
To choose the brands on this page, we considered all the vitamin brands that passed our vetting process. Then, we personally tested some of them to narrow down our list even further.
- Personal needs: Consider your health goals and look for a brand that offers products catered to your needs. For example, some brands provide products specifically for athletes, while others focus on meeting the needs of children, teens, or pregnant people.
- Brand reputation: Choose a product from a well-established, reputable brand that’s compliant with the
current good manufacturing practices established by the Food and Drug Administration (FDA). - Testing: Look for products that are tested to ensure purity and potency, ideally by a third-party organization.
- Ingredients label: Be sure to check the ingredients label and avoid supplements that contain large amounts of fillers, additives, and preservatives.
- Dietary restrictions or food allergies: Many products are certified vegan, gluten-free, or kosher, which may be a key consideration for some.
Useful supplement shopping guides
Not only is Thorne Healthline’s pick as the best overall supplement brand, but it’s also one of the most reputable companies in the industry.
Thorne was founded almost 40 years ago and specializes in providing high quality supplements that are rigorously tested and free of artificial ingredients.
Nature Made is another supplement brand that stands out for its stellar reputation. The company was founded in 1971, and most of its products are verified by USP, an independent organization that verifies the safety, quality, and purity of supplements.
There are lots of high quality vitamin brands available, including Thorne, Nature Made, and Ritual.
Some brands also offer supplements tailored to certain preferences. For example, Garden of Life offers a range of organic vitamins and minerals, whereas Klean Athlete is geared toward athletes.
Nature Made is a popular supplement brand that offers a wide variety of budget-friendly vitamins and minerals. Some of its products are verified by USP.
The FDA does not approve supplements in the same way as prescription medications. For this reason, it’s important to stick to brands that are tested and certified by third-party organizations, such as Informed Choice and NSF International, whenever possible.
Although finding a quality vitamin brand can be challenging, there are plenty of options available to suit a variety of needs and preferences.
Be sure to consider the ingredients used alongside your needs and health goals when finding a brand that works for you, along with the company’s reputation and testing practices.
You can also use the list above as a starting point to decide which brands are worth a try based on your preferences.
